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The freedom of expression is one of the most
cherished values in a democracy, which is guaranteed
in our Constitution. It enables the people to keep
themselves well informed and facilitates their
participation in the process of socio-economic
development by offering a wide choice of opinion and
alternative to decide on various local, regional and
national issues. The department of information and
Public Relations envisages for itself an effective
role in empowerment of people by providing a free
flow of information. |
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Under the present Government,
the freedom of press has been fully restored. Yellow
journalism is however, closely watched for legal
action. Since there is a complete freedom of Press
in the State the number of registered local
newspapers which were around 20 before the present
Government assumed power in 1994 has shot up to more
than fifty at the moment. |
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Over 50 accredited newspapers are flourishing in
Sikkim today. All registered local newspapers are
entitled to Government. Display advertisements as
per the position of the advertising budget. Te
advertisement budget in the last 15 years has
recorded a considerable increase from a mere Rs. 4
lakh in 1985 to Rs. 15.7 lakh in 1998 and to Rs.1.3
crores in 2002. Both display and classified
advertisements are released to the Press on a
regular basis. |
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Press Releases are delivered at their doorstep
and photographs are given free of cost to media
persons so that proper dissemination of the
developmental activities of the Government can be
achieved. |
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The relationship between the Press and the
Government could not be better with mutual respect
and non - interference in each other's domain. The
State Press Accreditation Committee consisting of
representatives of registered and recognized Press
Associations including National Agencies reviews and
considers the requests of newspapermen stationed in
Sikkim for their accreditation. |
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The Sikkim Government has also helped to from
the Press Club of Sikkim and has been granting
Rupees one Lakh annually to meet various
expenditures of the Club. |
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The Government of Sikkim is now negotiating with
the Jamia Milia University, New Delhi from opening a
multi- propose mass Communication Institute in the
State. |
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Sikkim Herald the official newsweekly of the
Government of Sikkim Published by the Department of
Information and Public Relations has been a regular
feature of the State ever since its inception in the
early 1960S. Sikkim Herald comes out in thirteen
different state languages, viz. English, Nepali,
Newar, Lepcha, Gurung, Limbu, Tamang, Sunwar,
Manger, Sherpa, Bhutia, Rai and Tibetan. This has
been made possible due to policy decision of the
state Government to recognize these languages as
state languages. The publication of Sikkim Herald in
local languages have made it a mass-based weekly
where different communities read it in their own
dialects and languages. |
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The online version of Sikkim Herald in all the
thirteen different State languages is now available
and can be accessed at www.sikkimipr.org. |
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| Research and Reference Unit |
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Research and Reference Unit provides ready
reference material for different publicity oriented
activities and is an integral part of the
functioning of this office. Under this unit a
library is being maintained, wherein, Reference
Books, Periodicals and Newspapers are kept. All the
important newspapers are scanned daily for news and
news clippings are prepared everyday. These
clippings are sent to Chief Minister and the
Secretaries and Heads of concerned departments. |
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| Press Unit |
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This unit arranges Press Conferences, Press
briefings and Press Tours and liaison with Press,
Radio and T.V. The Press Cell is entrusted with the
work of issuing of daily Press Releases. It also
arranges other press related facilities for the
media personnel.
This unit arranges hospitality for the press
reporters and other media persons on the occasions
of press conferences and press meets of the
dignitaries of Sikkim Government. |
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| Advertisement Unit |
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This unit organizes the publicity of Sikkim
Government through advertisements. The display and
classified advertisements of various departments are
issued on day to day basis and particularly on
important occasions like Independence Day, Republic
Day, Gandhi Jayanti, Bhanu Jayanti, etc. The
achievements and initiatives of the Government is
also highlighted through National, Regional and
Local Newspapers, periodicals, etc. Public awareness
campaigns on various issues are also undertaken from
time to time. |
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| Photo Unit |
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Photo unit arranges photo coverage of the
functions and activities of various departments of
the Government of Sikkim and releases photos to
Press and Television for publicity. It also prepares
photographs for T.V., exhibitions and photo albums. |
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| Publication Unit |
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Besides printing publicity literature, calendar,
telephone directory etc., this unit also publishes,
booklets, brochures, handbills and posters from time
to time. Sikkim Herald in English, and thirteen
languages is published wekly. Quarterly magazine
‘Sikkim Today’ in English is also brought out by
this Unit. |
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| Film & Video Publicity Unit |
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This unit is being developed for the production
of the documentaries, short films, and release of
films and cinema slides to cinema houses and video
cassettes to Local Cables and Doordarshan and
arranges film shows in the rural areas. This Unit
will be required to provide a liaison officer for
the teams, which come to Sikkim for shooting films.
The unit will also make 'quickies' on Sikkim
Government’s achievements, reflecting development in
rural areas, upliftment of weaker sections,
environment protection etc. in Sikkim. |
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| Field Publicity Unit |
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This unit organizes photo exhibitions and
cultural programmes to highlight the policies and
programmes of the Government and also puts up
banners, kiosks, electronic boards & hoardings for
the information of general public on important
issues and different campaigns of Sikkim Government.
Organizing photo exhibitions is a regular feature of
the Department and the exhibitions are put up in
different parts of capital on various occasions. |
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